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Strengthen Strategic Alliances

Alliances are indispensable to the enterprise market. They let companies rapidly scale sales capacity, gain credibility in a new market, create more complete solutions, or ensure successful product deployment and use. Companies have turned to us to help attract the right partners, establish mutually valuable relationships, and succeed together in the marketplace.

Our Clients' Objectives Have Included

Grow alliance-influenced revenue
Gain traction with Global SIs
Complete or complement their product offerings
Raise partners’ commitment to and investment in their business
Add scalability and efficiency to partner management, and improve ease of doing business for partners.

How We've Helped

Defined the value proposition of an alliance to partners and their customers
Identify companies who can complete or complement client's offerings
Provide a framework for build / partner / acquire decisions
Defined and established a partner marketing function
Designed an award-winning world-wide partner program
Recruited and negotiated with complementary technology vendors.

Results We've Delivered

Raised partners' investment in co-marketing by 30% year over year
Recruited 30 complementary technology partners to provide customer choice for best-of-breed options
Helped client become a part of three Global SI "repeatable solutions".

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"I would readily recommend Shirman Group services to anyone looking to strengthen strategic alliances..."

— Mercedes Ellison,
Vice President of Global Partner Sales,
Hyperion

"The Shirman Group armed our Alliances team with the tools to expand our most strategic relationships, and formulated the value those alliances provide to customers. Most importantly, the Shirman Group team facilitated unprecedented cooperation between our Alliances and Marketing organizations."

— Rick Jackson,
Chief Marketing Officer,
Borland