About The Shirman Group

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Shirman Group Team

Lilia Shirman, Founder and Managing Director

Lilia Shirman helps technology companies address complex challenges in growth and profitability. In almost 20 years of work in strategic planning, marketing, business development, and alliance management, Ms. Shirman has consistently delivered measurable results. Before creating The Shirman Group, Lilia held several leadership roles at BEA Systems (now Oracle). As head of Business Development for the eCA Division, Lilia was instrumental in launching BEA's Commerce, Personalization, and Portal Server products and developing relationships with dozens of complementary technology vendors. As Director of Strategic Alliance and Solutions Marketing, Lilia managed marketing relationships with Global SIs, Accenture and EDS. She launched several joint solutions with these key partners, and raised partner investment in BEA by 30% in a single year. As a member of Accenture's Supply Chain Strategy practice, Lilia worked with industry leaders including HP, Cisco, Compaq, and Ascend Communications on corporate operations and planning, and identifying and integrating acquisitions.

Ms. Shirman is the author of the forthcoming book, 42 Rules of Growing Enterprise Revenue. She serves on several Directors and Advisory Boards for early stage web 2.0 companies. Lilia holds a B.S. in Engineering from U.C. Berkeley, and an M.S. in Technology Management from Stanford University.

Subject-Matter Experts

Pam Fox Rollin, Leadership Coaching and High-Performance
Team Development

Pam Fox Rollin helps highly capable people lead more powerfully and achieve results more rapidly. Pam helps companies bring out the best in their leaders, coach individuals to extraordinary achievement, and build teams that inspire and deliver top performance. Pam brings 16 years of senior-level strategy consulting, hands-on business management, and leadership development experience. Since beginning her career with Bain & Company, Pam has partnered with executives at more than 40 companies in technology, healthcare, financial services, and consumer products to guide them through major strategic and organizational change.

Pam earned an MBA with emphases in strategy and leadership from the Stanford Graduate School of Business (GSB). She has a Bachelor's with Highest Honors in Organization Studies from the University of California at Davis. Pam now coaches Stanford GSB MBAs in the leadership development program and is a Senior Facilitator for the course that alumni rate as most valuable: Interpersonal Dynamics. She frequently speaks on leadership, personality, and top performance at corporate events and conferences.

Jen Berkley, Customer Research & Insight

Jen Berkley helps clients use customer insight to grow profits and market share. Ms. Berkley integrates the voice of the customer into all functions, ultimately increase customer loyalty and retention. Her expertise spans the selection and implementation of a variety of customer feedback tools, including phone and online surveys, focus groups, one-on-one interviews, and customer and partner advisory boards. Her thorough understanding of enterprise processes, including product development and packaging, marketing, order processing and fulfillment, sales development, and technical support and maintenance, means that Jen can design and implement customer feedback programs that fuel decision-making in all these spheres. Throughout all of her work, Ms. Berkley brings a strong commitment to helping organizations realize the link between bottom line growth and a commitment to incorporating customers’ current and emerging needs into key business decisions.

Prior to her consulting career, Jen served in a number of critical roles across functional areas within a leading training/consulting firm, developing exceptional team leadership and product management skills, and a holistic view of business issues. Jennifer received her BS in Marketing at San Jose State University and has completed the Times Mirror Leadership Institute for Managers. She is also on faculty at UCSC Extension in Silicon Valley, teaching "The Power of Market Research".

Mari Anne Vanella, Lead Generation and Telesales

Mari Anne has over 20 years of Sales and Business Management experience including 17 years as Founder/CEO of Sales Development Firms in the Silicon Valley. Her organizations have consistently delivered long-term successful sales development programs to high tech and services industries across the United States. Ms. Vanella has served as Vice President and Director at companies including The EC Company (now ADX), PictureTalk, a subsidiary of Drake International and one of the world's largest IT solution and staffing firms, Global Knowledge, a $500 Million IT Training and consulting firm, and most recently at Skyline Computer Corporation, where she led the Cisco Training Products organization to the #5 position in the country within one year.

Ms. Vanella is the author of "42 Rules of Cold Calling Executives," (available on Amazon.com), and has been published in Certification Magazine and by the Computing Technology Industry Association (ITTA). Mari Anne's graduate studies in Business Management were with the Edinburgh School of Business, Heriot-Watt University.

Olga Solonnikova, Brand and Graphic Design

Olga has been helping companies maximize market impact through graphic and brand design for over 10 years. Olga works with clients to create a recognizable brand identity and impactful marketing tools including logos, brochures, stationary, printed catalogs and posters, exhibition panels and display designs. Olga also provides web and media design for compelling, interactive experiences. She combines her innovative visual design skills, outstanding command of color and composition, and a wide range of technical skills from computer graphics, web and media design to line art illustrations for books. Olga provides a full range of design and production services, from conceptual development, to coordinating in-house and outsourced production.

Ms. Solonnikova holds a Master of Fine Arts from the highly prestigious St. Petersburg Academy of Art, and a Business School Certificate from Manchester Business School in the UK. She is a member of the Professional Guild of Designers.




	About The Shirman Group
About Team News Jobs	Shirman Group Team Lilia Shirman, Founder and Managing Director Lilia Shirman helps technology companies address complex challenges in growth and profitability. In almost 20 years of work in strategic planning, marketing, business development, and alliance management, Ms. Shirman has consistently delivered measurable results. Before creating The Shirman Group, Lilia held several leadership roles at BEA Systems (now Oracle). As head of Business Development for the eCA Division, Lilia was instrumental in launching BEA's Commerce, Personalization, and Portal Server products and developing relationships with dozens of complementary technology vendors. As Director of Strategic Alliance and Solutions Marketing, Lilia managed marketing relationships with Global SIs, Accenture and EDS. She launched several joint solutions with these key partners, and raised partner investment in BEA by 30% in a single year. As a member of Accenture's Supply Chain Strategy practice, Lilia worked with industry leaders including HP, Cisco, Compaq, and Ascend Communications on corporate operations and planning, and identifying and integrating acquisitions. Ms. Shirman is the author of the forthcoming book, 42 Rules of Growing Enterprise Revenue. She serves on several Directors and Advisory Boards for early stage web 2.0 companies. Lilia holds a B.S. in Engineering from U.C. Berkeley, and an M.S. in Technology Management from Stanford University. Subject-Matter Experts Pam Fox Rollin, Leadership Coaching and High-Performance Team Development Pam Fox Rollin helps highly capable people lead more powerfully and achieve results more rapidly. Pam helps companies bring out the best in their leaders, coach individuals to extraordinary achievement, and build teams that inspire and deliver top performance. Pam brings 16 years of senior-level strategy consulting, hands-on business management, and leadership development experience. Since beginning her career with Bain & Company, Pam has partnered with executives at more than 40 companies in technology, healthcare, financial services, and consumer products to guide them through major strategic and organizational change. Pam earned an MBA with emphases in strategy and leadership from the Stanford Graduate School of Business (GSB). She has a Bachelor's with Highest Honors in Organization Studies from the University of California at Davis. Pam now coaches Stanford GSB MBAs in the leadership development program and is a Senior Facilitator for the course that alumni rate as most valuable: Interpersonal Dynamics. She frequently speaks on leadership, personality, and top performance at corporate events and conferences. Jen Berkley, Customer Research & Insight Jen Berkley helps clients use customer insight to grow profits and market share. Ms. Berkley integrates the voice of the customer into all functions, ultimately increase customer loyalty and retention. Her expertise spans the selection and implementation of a variety of customer feedback tools, including phone and online surveys, focus groups, one-on-one interviews, and customer and partner advisory boards. Her thorough understanding of enterprise processes, including product development and packaging, marketing, order processing and fulfillment, sales development, and technical support and maintenance, means that Jen can design and implement customer feedback programs that fuel decision-making in all these spheres. Throughout all of her work, Ms. Berkley brings a strong commitment to helping organizations realize the link between bottom line growth and a commitment to incorporating customers’ current and emerging needs into key business decisions. Prior to her consulting career, Jen served in a number of critical roles across functional areas within a leading training/consulting firm, developing exceptional team leadership and product management skills, and a holistic view of business issues. Jennifer received her BS in Marketing at San Jose State University and has completed the Times Mirror Leadership Institute for Managers. She is also on faculty at UCSC Extension in Silicon Valley, teaching "The Power of Market Research". Mari Anne Vanella, Lead Generation and Telesales Mari Anne has over 20 years of Sales and Business Management experience including 17 years as Founder/CEO of Sales Development Firms in the Silicon Valley. Her organizations have consistently delivered long-term successful sales development programs to high tech and services industries across the United States. Ms. Vanella has served as Vice President and Director at companies including The EC Company (now ADX), PictureTalk, a subsidiary of Drake International and one of the world's largest IT solution and staffing firms, Global Knowledge, a $500 Million IT Training and consulting firm, and most recently at Skyline Computer Corporation, where she led the Cisco Training Products organization to the #5 position in the country within one year. Ms. Vanella is the author of "42 Rules of Cold Calling Executives," (available on Amazon.com), and has been published in Certification Magazine and by the Computing Technology Industry Association (ITTA). Mari Anne's graduate studies in Business Management were with the Edinburgh School of Business, Heriot-Watt University. Olga Solonnikova, Brand and Graphic Design Olga has been helping companies maximize market impact through graphic and brand design for over 10 years. Olga works with clients to create a recognizable brand identity and impactful marketing tools including logos, brochures, stationary, printed catalogs and posters, exhibition panels and display designs. Olga also provides web and media design for compelling, interactive experiences. She combines her innovative visual design skills, outstanding command of color and composition, and a wide range of technical skills from computer graphics, web and media design to line art illustrations for books. Olga provides a full range of design and production services, from conceptual development, to coordinating in-house and outsourced production. Ms. Solonnikova holds a Master of Fine Arts from the highly prestigious St. Petersburg Academy of Art, and a Business School Certificate from Manchester Business School in the UK. She is a member of the Professional Guild of Designers.
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