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About The Shirman Group


Shirman Group Team

Lilia Shirman, CEO and Managing Director

Lilia Shirman helps technology companies address complex challenges in growth and profitability. In almost 20 years of work in strategic planning, marketing, business development, and alliance management, Ms. Shirman has consistently delivered measurable results. Before creating The Shirman Group, Lilia held several leadership roles at BEA Systems (now Oracle). As head of Business Development for the eCA Division, Lilia was instrumental in launching BEA's Commerce, Personalization, and Portal Server products and developing relationships with dozens of complementary technology vendors. As Director of Strategic Alliance and Solutions Marketing, Lilia managed marketing relationships with Global SIs, Accenture and EDS. She launched several joint solutions with these key partners, and raised partner investment in BEA by 30% in a single year. As a member of Accenture's Supply Chain Strategy practice, Lilia worked with industry leaders including HP, Cisco, Compaq, and Ascend Communications on corporate operations and planning, and identifying and integrating acquisitions.

Ms. Shirman is the author of 42 Rules for Growing Enterprise Revenue: Practical Strategies to Matter More and Sell More in B2B Markets.  Lilia serves on the Board of Advisors of SymbioWare and other early stage companies.  Lilia earned a B.S. in Engineering from U.C. Berkeley, and an M.S. in Technology Management from Stanford University.

Coco Brown

Coco Brown brings over 20 years of executive experience in Silicon Valley technology companies. She is the Principal Consultant and Founder of Executive Kinnections, which provides Advisory, Strategic Planning Facilitation, and Advisory Board Development. Coco is also the Founder and CEO of Athena Alliance, a non-profit dedicated to accelerating gender diversity in the boardroom. Previously, Coco was Board Director, and President and COO of Taos, a 400+ person IT Services business. She worked with the leadership team to manage through two significant downturns and evolve the operations, averaging 30% growth per year over her 10-year tenure. Under her leadership, Taos developed three lines of business: Managed Services, Project and Advisory Services, and Interim Services.

Coco is the Advisory Board Chair at Loggly, and is on the nominating committee for the Anita Borg Technology Leadership Award.  Coco was recognized in 2010 by the Business Journal as one of the Silicon Valley’s top 100 Women of Influence, and received the 2014 Business Woman of The Year Silver Award from The Stevie Awards for Women in Business.

Patti Barco

Pattie Barco is a marketing veteran who was been leading highly effective teams and strategies at Fortune 500 companies for over 20 years. Patti has managed some of the industry’s best known brands, including Sun Microsystem, Solaris, Java, Palm, Treo, Adobe Photoshop, Elements and Premiere. She led marketing communications teams at Sun, Veritas (now Symantec), Palm and Adobe, carving out new and exciting ways to reach customers and grow market share. Patti’s broad range of expertise includes Marketing Communications and Branding, Campaign Marketing, Customer Marketing, and Integrated Program Management.

Elena Gold

Elena Gold brings a diverse set of skills as a technologist, sales leader, and creativity coach. She is the founder of Art Labyrinth, which teaches creativity and innovation, problem-solving, team collaboration, and stress management. She draws on her understanding of how team dynamics and the ability to innovate impact the bottom line in the technology industry to create experiences for leaders and teams that inspire and unleash their personal and collaborative creative potential.

Elena has delivered cutting edge technology solutions to address key business needs at enterprise technology and life sciences industry leaders including Genentech, AstraZeneca, and Netegrity, and is currently a sales leader and evangelist at MarkLogic. Elena received a Bachelors of Science in Computer Information Systems from Brandeis University.

Lisa Bhumralkar, Strategic and Outbound Marketing and Communications

Lisa Bhumralkar helps high-tech companies who need strategic, customer-focused, results-driven marketing expertise.   With over 20 years of experience, she has successfully driven a variety of product and corporate marketing projects from strategy to implementation to results.   Specific areas of expertise include product launches, market evaluation, competitive analysis, positioning/messaging, pricing analysis, vertical marketing plans, presentation development, websites, SEO, content development, demand generation, marketing collateral, ROI, customer analysis, event management, advertising, partner marketing, sales enablement, copywriting/editing, and marketing programs.  Lisa has worked with a variety of products, services, markets and people, and leverages the similarities in their marketing challenges.  She has worked with larger companies like EFI, Verisign and BMC Software, as well as start-ups like Cordys, Kontiki and Quintel, to develop, deploy and optimize their marketing initiatives.  Prior to Silicon Valley, Ms. Bhumralkar developed her solid marketing foundation in brand management with The Walt Disney Company, Dep Products, and Mattel Toys.

Lisa earned an M.B.A. with honors in Marketing from the University of Southern California, and holds a B.S. in Chemistry and a B.S. in Biology from U.C. Irvine.

Jen Berkley Jackson, Customer Research & Insight

Jen Berkley helps clients use customer insight to grow profits and market share. Ms. Berkley integrates the voice of the customer into all functions, ultimately increase customer loyalty and retention. Her expertise spans the selection and implementation of a variety of customer feedback tools, including phone and online surveys, focus groups, one-on-one interviews, and customer and partner advisory boards. Her thorough understanding of enterprise processes, including product development and packaging, marketing, order processing and fulfillment, sales development, and technical support and maintenance, means that Jen can design and implement customer feedback programs that fuel decision-making in all these spheres. Throughout all of her work, Ms. Berkley brings a strong commitment to helping organizations realize the link between bottom line growth and a commitment to incorporating customers’ current and emerging needs into key business decisions.

Prior to her consulting career, Jen served in a number of critical roles across functional areas within a leading training/consulting firm, developing exceptional team leadership and product management skills, and a holistic view of business issues. Jennifer received her BS in Marketing at San Jose State University and has completed the Times Mirror Leadership Institute for Managers. She is also on faculty at UCSC Extension in Silicon Valley, teaching "The Power of Market Research".

Pam Fox Rollin, Leadership Coaching and High-Performance Team Development

Pam Fox Rollin helps highly capable people lead more powerfully and achieve results more rapidly. Pam helps companies bring out the best in their leaders, coach individuals to extraordinary achievement, and build teams that inspire and deliver top performance. Pam brings 16 years of senior-level strategy consulting, hands-on business management, and leadership development experience. Since beginning her career with Bain & Company, Pam has partnered with executives at more than 40 companies in technology, healthcare, financial services, and consumer products to guide them through major strategic and organizational change.

Pam earned an MBA with emphases in strategy and leadership from the Stanford Graduate School of Business (GSB). She has a Bachelor's with Highest Honors in Organization Studies from the University of California at Davis. Pam now coaches Stanford GSB MBAs in the leadership development program and is a Senior Facilitator for the course that alumni rate as most valuable: Interpersonal Dynamics. She frequently speaks on leadership, personality, and top performance at corporate events and conferences.

Ken Goldberg, Advisor - M&A and Business Development

Ken Goldberg is a senior corporate development and strategy executive with more than 20 years experience in executive positions with large companies and startups across industries.  He has diversified management experience in M&A, strategy, alliances, business development, marketing, sales and operations. Throughout his career, Ken has focused on results, whether it be driving double digit revenue growth, generating returns above hurdle rates or ROI targets, or achieving dramatic savings from improving operations.

Most recently, Ken was Senior Vice President, Strategy and Corporate Development for the $250M technology division of Convergys, a $2.8B company specializing in contact center and billing solutions.  Ken joined the Convergys executive team after the company acquired Intervoice for $335M in September 2008. Ken was a senior officer of Intervoice and served as the Senior Vice President of Strategy/Corporate Development and Marketing for the $200M+ software and services company. Ken also served as Co-Chair of the Strategy Committee for the Board of Directors. Prior to Intervoice, Ken held executive positions at BEA Systems, Accenture, Arthur Andersen Consulting and was also Founder and CEO of an ecommerce startup. Ken is currently on the Board of Directors of Elastic Path, a Vancouver, B.C.-based ecommerce software company.

Ken earned an MBA from MIT's Sloan School of Management and a Bachelor's in Accounting from University of Delaware's Lerner School of Management. Ken also serves on the Executive Advisory Council for the School of Management at the University of Texas, Dallas.


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